The Roll Out | Nike
Agency: Nike
Location: Long Beach, CA
In Long Beach, California, there’s a group of people who come together around roller skating. I spent a day with them for Nike, and what stuck with me wasn’t just their skill on skates—it was their attitude. They’ve built a real community here, one based on a simple love for skating and being with each other. There’s no pretense, just people enjoying life, leaning into what makes them happy.