Team Carta Blanca, Est. 1952

for Nike

In Orizaba, Mexico, there’s a team of basketball players, also known as Hoops Abuelas, who continue to confound others’ expectations. “We’re united thanks to basketball,” says Lulu. Playing together for nearly seven decades, these women bring fire and passion to life on and off the court.



“Lets be kids” campaign / Fisher Price - Pentagram

Airbnb Brand Library / Airbnb

I used to beleive that I could be the next Larry Bird