Live There | Airbnb
Agency: TBWA\CHIAT\DAY
Location: Paris, Tokyo, Los Angeles
For Airbnb’s “Don’t Go There, Live There” campaign, we wanted to capture something different—what it’s like to step into a city and make it your own, even if just for a little while. The photos aren’t about landmarks or must-see spots; they’re about settling in, finding the rhythm of a place, feeling like you belong. A reminder that travel isn’t just about visiting—it’s about living, even if it’s only for a few days.