Let’s Be Kids | Fisher-Price
Agency: Pentagram
Location: Buffalo, NY
For the Fisher-Price rebrand, the concept was all about tapping into the feeling of being a kid—where the simplest things could spark your imagination. The goal with the photos was to capture that sense of freedom and wonder, the way toys turn a living room into a whole new world. We swore off overthinking. We wanted to let things be fun, playful, and a little unpredictable—just like childhood.