“Let’s Be Kids” Fisher-Price Rebrand


for Fisher-Price / Pentagram





Fisher-Price is one of the world’s leading toy companies, defining the category in infant and preschool toys and playing an important role in childhood for almost a century, creating everything from “bump to bus.” Pentagram collaborated with Fisher-Price on a refresh of its brand identity that highlights a return to a playful sense of fun. Pentagram tapped me to create images that reflect it’s new brand identity.



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