“Let’s Be Kids” Fisher-Price Rebrand

for Fisher-Price / Pentagram

Fisher-Price is one of the world’s leading toy companies, defining the category in infant and preschool toys and playing an important role in childhood for almost a century, creating everything from “bump to bus.” Pentagram collaborated with Fisher-Price on a refresh of its brand identity that highlights a return to a playful sense of fun. Pentagram tapped me to create images that reflect it’s new brand identity.


San Francisco, CA